ROBOSONIC is introducing the PUNCHI towelling scarf to the masses and cultivate it as a sporty DJ-tool and rave accessory…
The sporty attitude, a true passion for “punchipunchi”-music (Spanish slang for 4-to-the-floor) and a frequently washed yellow towel became the source of inspiration for the PUNCHI-cooperation.
At www.punchi.de you’ll find pictures and you can already listen to the original motion picture sound track “Punchi Punchi”.
a brandnew production from ROBOSONICs music manufactory..!
What is the PUNCHI?
Sweat with a passion? Punchi is your cool companion in heated situations. A scarf that’s a towel. A towel that’s a scarf. On the dancefloor, in the street or at the beach – The Punchi is an essential accessory for all occasions.
Where does the PUNCHI come from?
The Punchi is a remix of the towel with a scarf. So, it’s little wonder that the idea was born out of the collaboration between ROBOSONIC and their close friend & designer Kim, who already did several coverartworks like “Sturm und Drang”.
During long DJ sets or dancing well into the morning, they all would sweat. And sweat hard. To stay fresh in these intense situations, they would wear towels around their necks on the dancefloor and on stage. But was there a more stylish alternative?
Fuelled by green tea, brainstorming for a more practical, elegant solution began. Narrowing the towel, it transformed into a scarf. The Punchi was born. Soon, early prototypes were being tested in the clubs of Berlin. The team realized the Punchi’s appeal was lasted well after a night on the dancefloor. It kept you dry dancing, warm walking between clubs, and fresh in the gym too. The only problem was knowing when to take it off!
The discovery was too good to keep to themselves and friends…So here it is: the Punchi, fresh and hand-rolled in Kreuzberg, Berlin.
· personal drying assistant
· towelling scarf
· multi-function
· born in Berlin
· ± 175 x 20cm
· 100% cotton
· machine wash at 60°C
First colors available are V.01 NIGHT BLACK and V.02 ROBOSONIC YELLOW.
SHOP PUNCHI is the best way to free a Punchi from a limited storage in the basement. Pay some ransom and then quickly embrace a pal for life.
You can also keep in touch through facebook (profile: Pun Chi Punchi) or you can show your sympathy by becoming a fan of www.facebook.com/punchipunchipunchipunchi
Your support is very much appreciated! Show some ♥! And don’t forget to download and spread the Punchi Punchi Mixtape…
